Laus & ADG

The Laus Awards are organized by the Association of Graphic Designers and Art Directors of the FAD (ADG-FAD),  a national, private, non-profit association. For more than 50 years its goal has been to promote graphic design and visual communication in the cultural and economic life of this country.

 

Throughout the past 45 editions, the Laus Awards best represent this ambition as a real working barometer for design and communication and the goal for the 46th edition is to firmly internationalize its impact. For this purpose, we launch Laus&, our new campaign.


Conceptual Quality
The Laus Awards recognize the conceptual quality of the pieces presented. The projects should be based on good concepts, as well as the relevance and articulation with which these concepts are represented. Intelligence and ingenuity in the ability to transmit messages through visual language are highly valued.


Formal Quality
In addition to rewarding concepts that present a well-resolved execution, the Laus also select formal representations that are high quality, surprising or highly relevant in shaping the content they transmit. The jury will appreciate the solidity, intensity and innovative spirit of those aesthetic ideas that rise above the rest.


Functionality
The Laus Awards also measure the usefulness of the projects presented. Functional aspects of the pieces as well as the quality obtained in achieving their stated goals will be considered. In this sense, the extent of the clients’ needs will be taken into account as a selection factor.

Excellence
This criterion refers to pieces that are well executed, demonstrate consistency, attention to detail and quality in presentation. These projects are awarded to those that show the highest level in all components, from beginning to end. The Laus Awards are a barometer for good professional practice, distinguishing between projects that are merely good and those that are excellent.


Contribution
The Laus rewards innovative projects or campaigns for both their conceptual and/or formal qualities. Pieces that make a contribution through their methodology, scope, means of communication, or their message media, format and visual resolution are also prized. Likewise, these are projects that by experimentation have obtained successful results applicable to visual communication.


Bronze

Minimum 51% of jury votes.
First Round: In this round, each juror has unlimited votes.

Bronze Laus Pack

• 1 Bronze Laus diploma

• Official Bronze Laus hallmark (digital)

• Book presence

• Web presence

• Possibility of registration for the ADC*E Award by paying a fee

• The piece becomes part of the Documentation Centre of the Barcelona Design Museum


Silver

Among the Bronze awards

Second Round, in which each juror has only three votes. Silver is a project that, having been selected first as Bronze, receives at least 51% of the votes.

Silver Laus Pack

• 1 Silver Laus Trophy

• 2 Silver Laus diplomas

• Official Silver Laus hallmark (digital)

• Book presence

• Web presence

• Presence in the Laus Exhibition

• Possibility of registration for the ADC*E Awards by paying a fee

• The piece becomes part of the Documentation Centre of the Barcelona Design Museum


Gold

The best of the Silver awards

Last Round, in which each juror has only one vote. A Gold Award is a project that, having been selected first as Silver, receives at least 51% of the votes.
Only one Gold Laus is awarded per category. In exceptional cases and by a majority decision by the jury, two Gold Laus awards may be selected ex aequo.

Gold Laus Pack

• 1 Gold Laus Trophy

• 2 Gold Laus diplomas

• Official Gold Laus hallmark (digital)

• Book presence

• Web presence

• Presence in the Laus Exhibition

• Presence at the Nit Laus

• Free enrolment in the ADC*E Awards

• The piece becomes part of the endowment of the Barcelona Design Museum


Grand Laus

The best of the best

 

Among all the projects that have received a Gold Laus Award in a given category, the jury has the option to award one or more Grand Laus.

The Grand Laus is the confirmation of an extraordinary, unusual or a conceptually outstanding project with a real impact. The best of the best.

The chairman of each category must meet with their juries and discuss the winning Golds to assess if there is a project worthy of qualifying for a Grand Laus. There must be near unanimity of the jury to grant a Grand Laus with no more than one vote against.

Grand Laus Pack

• 1 Grand Laus Trophy

• 2 Grand Laus diplomas

• Official Grand Laus hallmark (digital)

• Book presence

• Web presence

• Presence in the Laus Exhibition

• Presence at Nit Laus

• Free enrolment in the ADC*E Awards

• The piece becomes part of the endowment of the Barcelona Design Museum


Young Talent

Among all selected with a Gold in the Student category

Among all selected with a Gold in the Student category, the jury will select the best project: the Laus Young Talent.


Laus Aporta-FundaciĆ³ Banc Sabadell

Added Value

Award that recognizes featured projects for their social, economical or cultural contribution.


Honorary Laus

For a professional career

The Honorary Laus acknowledges professionals deserving of mention for their contribution and professional career.

This ADG-FAD award recognizes a career of significant contributions to the world of graphic design and visual communication and its social impact and therefore, a contribution to recognizing our whole profession.


Laus Companies and Institutions

For commitment to design

This award by the ADG-FAD board celebrates a company or organization with a track record of having a special affinity for bringing together design and communication.
Companies and institutions that make good use of design, which is seen as key to societal development and improving the quality of people’s lives.